What is Zata


Market Sales Intelligence More Info View Demo Request Invite Login to Zata	Zata™ Ranks Your Performance Zata™ is the fast, easy and secure way to know exactly how your restaurant is performing in your market area. Participating restaurants simply enter their sales data for the week in order to get an accurate market ranking known as a Zata™—an easy to understand number that lets them know exactly how they compare to their market. The entire process is so simple it takes less than a minute to complete online.


	Zata™ Measures Success With Zata™, you'll know how you compare on three levels: Your sales per square foot Zata™ This at-a-glance statistic tells you how busy you are compared to your competitors. By basing it on square feet, you can compare reliably to both larger and smaller restaurants. Your change in sales growth Zata™ This lets you know how well your promotions and marketing are working or whether or not your sales just moved with the market. Your change in average customer check Zata™ This lets you know if individual customers are spending more or less than last week in your restaurant as compared to your competition. You'll also get an overall Zata™ that gives you a simple way to rank your entire restaurant against your competitors. Understanding your Zata™ score:

	Zata™ is Secure and Confidential All this information is kept strictly confidential. Zata™'s proprietary scoring method masks your sensitive data while rewarding the entry of valid information. At no time will your competitors be able to see your information. To ensure absolute privacy, Zata™ uses military level encryption and the industry's highest data security certifications.