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BCRFA INDUSTRY NEWS
KELOWNA – British Columbia’s key players in the agriculture, seafood, and food and beverage industries gathered at the Sandhill Winery to attend the first kickoff event to celebrate Buy BC: Eat Drink Local.
The Buy BC: Eat Drink Local campaign is a new promotion aimed at educating British Columbians on the positive effect their choices have in B.C. when they choose to support local agriculture, seafood and food processing companies. It will help local producers connect with the hospitality sector and increase the number of B.C. products that are profiled and served in restaurants and food service establishments around the province.
The highlight of the campaign will be a month-long dining promotion in May 2018, offering consumers the experience to learn about and enjoy fresh dishes made with local ingredients. The campaign will also feature the return of the Buy BC logo, making it easier for people to support B.C. farmers, seafood and food processors, with an easy-to-identify brand on food products grown and made in B.C.
Agriculture Minister Lana Popham was joined by British Columbia Restaurant & Food Services Association (BCRFA) president and CEO Ian Tostenson at the event to encourage local restaurants, food service establishments and B.C. food and beverage producers to reserve their spot to participate in Buy BC: Eat Drink Local.
“I encourage restaurateurs to sign up now for Buy BC: Eat Drink Local and get your profile on the new Buy BC: Eat Drink Local website,” said Popham. “Let’s get British Columbians excited about the products that are being grown and produced in our province and celebrate the success of B.C.’s agriculture, seafood and food-processing industry. It’s time to get the Buy BC conversation going and give consumers a simple way to support local products grown, harvested and made by their fellow British Columbians.”
Three local chefs provided the fare for the event, giving guests a taste of what’s to come next May. Adam Relvas of Relvas Catering, Tina Tang of Predator Ridge Resort and Ross Derrick of The Table at Codfathers Market, created special dishes highlighting delicious and fresh B.C. ingredients as well as their own unique culinary styles.
Participating restaurants will develop a special, month-long menu showcasing the variety of food produced in the province and British Columbians can learn which restaurants will be serving Buy BC: Eat Drink Local menus by visiting: http://www.eatdrinklocal.ca. The site provides visitors with the opportunity to take part in online conversations about why consumers should #BuyBC and #EatDrinkLocal.
“We are proud to be working on Buy BC: Eat Drink Local with the provincial government. I admire the government’s passion to partner with us to connect local producers, restaurants and the public to B.C. food and beverage. Combined, our local products and restaurants are world class,” said Tostenson. “The restaurants of British Columbia are the best place to showcase what B.C. has to offer as we are taste makers and culinary. We are committed to sourcing from our ‘backyard’ not only because it makes taste sense, but economic sense.”
The Ministry of Agriculture is taking a three-pronged approach to build opportunities and sales for B.C. food producers, and those wishing to join the sector. Buy BC, Feed BC and Grow BC will be introduced to encourage and promote B.C. agriculture. Buy BC will offer a recognizable brand on local products and help B.C food and beverage businesses expand their sales in the province. Feed BC will help increase the use of B.C. foods in hospitals and other government facilities while creating opportunities to start or expand a farm or food business in communities throughout the province. Grow BC will centre on policies and programs that support farmers and help B.C. producers expand local food production as well as support young British Columbians who want to farm.
The Liquor Control and Licensing Branch has released a new policy directive containing three policy changes.
Policy Directive 17-03 announces changes to:
- Catering authorizations for low-risk events,
- All-inclusive ticket pricing at tasting events, and
- Signage requirements
Recent policy directives can be found online at http://www2.gov.bc.ca/gov/content/employment-business/business/liquor-regulation-licensing/liquor-law-policy/policy-directives
Liquor Control and Licensing Branch
White Spot and Triple O’s Fundraiser Supports BC Wildfire relief efforts
Two dollars from the sale of Burger Platters and Combos on Thursday, July 13 will be donated to the
Canadian Red Cross
For immediate release
Vancouver, BC– July 11, 2017 – On Thursday, July 13 White Spot Restaurants, along with their premium QSA brand Triple O’s, will be holding a fundraising day to support the BC Wildfire relief efforts. Both brands will be donating $2 from the sale of every burger platter or combo to the Canadian Red Cross. All 65 White Spot restaurants throughout B.C. and Alberta and participating Triple O’s will be donating to the cause. BC Ferries vessels who offer White Spot on board have also generously offered their support.
“Although the fires to date haven’t directly impacted regions where we have restaurants, we know that a tragedy of this magnitude will affect many of our employees, their families as well as our guests, and we want them to know that our thoughts are with them, along with the firefighters and other first responders working to protect and care for them” notes Warren Erhart, President, White Spot Restaurants. “We have reached out to our family of franchisees and partners, and they have been unanimous in their agreement to provide support.”
“We are so grateful for White Spot’s desire to support our relief efforts in British Columbia,” said Kimberley Nemrava, Vice-President, Canadian Red Cross B.C. & Yukon. “Donations will help provide relief for those affected by the wildfires in the form of cots, blankets, family reunification, as well as financial assistance so individuals and families can get the food, clothing, shelter, and other necessities now, and in the weeks and months ahead.”
“In partnership with White Spot, BC Ferries supports this great initiative to assist our fellow British Columbians during this difficult time,” said Corrine Storey, Vice President of Customer Services with BC Ferries.
“Canadians are known for pulling together,” added Erhart. “Our goal for this one day initiative is to raise as much money as possible to support the B.C. wildfire relief efforts.
White Spot is getting the word out about the July 13 fundraiser using the social media hashtags #BCfires
#BCWildfire. A directory of White Spot & participating Triple O’s locations is available at whitespot.ca/locations and www.tripleos.com/bc-wildfire-relief.
About White Spot Headquartered in Vancouver, British Columbia, White Spot is Canada’s longest- running restaurant chain, celebrating their 89th year. Founded in 1928, when Nat Bailey launched Canada’s first drive-in restaurant at Granville and 67th, the 89-year-young chain now sees more than 17 million guests annually at 133 White Spot and Triple O’s locations throughout B.C., Alberta and Asia. Bailey’s original vision was to build a restaurant that served the highest quality, unique tasting food and White Spot remains committed to continuing this tradition in each and every meal. White Spot Limited
is proud to be recognized with the platinum status designation as one of Canada’s 50 Best Managed
Vice-President, Marketing & Menu Development, White Spot Restaurants