BCRFA INDUSTRY NEWS
Today, 5 February 2019, is the first day of Chinese New Year celebrations – the Year of the Pig begins. We wish all our partners Gung Hay Fat Choy.
New Year Celebrations are very much centered around eating and dining out with family. At this time of year, Chinese restaurants around the province are at their busiest, catering to large groups and families wishing to celebrate together.
If you are serving New Year’s meals the next two weeks, we wish you much prosperity and happiness. May your seats be filled every night.
If you are interested in being part of the celebration, consider dining out and trying some of the many dishes eaten for symbolic purposes. Some foods, such as spring rolls and dumplings, are consumed for luck and hopes of a prosperous year ahead. Other dishes, such as rice balls, symbolize family and togetherness.
Metro Vancouver, with our world renowned Chinese Dining scene, is the envy of the country. The BCRFA is proud to celebrate the New Year with our many outstanding chefs and restaurateurs.
FOR IMMEDIATE RELEASE
The BCRFA successfully concludes important pilot of Inspired Restaurants
Restaurants across British Columbia participate in a program to help combat the labour shortage
Vancouver, BC (January 24, 2019) – The British Columbia Restaurant and Food Services Association has concluded the pilot program Inspired Restaurants. This program was developed to aid independent restaurants across BC in navigating the challenges presented by the severe labour shortage. Participants were provided with tools and information related to licensing, business operations and human resource practices to bolster their business and help them recruit, train and retain employees.
In a move that has been heralded as a first in the hospitality industry anywhere in Canada, in partnership with benefit provider Morneau Sheppell, participants were offered reasonably priced extended benefit packages for full and part time workers.
The pilot was a major success, with the majority of participants reporting improvements in their human resource management and recruiting and in their overall operating procedures.
The BCRFA plans to extend the program to a wider group of restaurants in a phase two launch in 2019, as a program like this is vital in setting a standard of excellence within the industry.
“Careers in the restaurant industry are rewarding and helping communities to thrive. We are taking action by supporting the industry to address recruitment and retention challenges,” said Melanie Mark, Minister of Advanced Education, Skills and Training. “By investing in tools employers need to understand and respond to the changing labour market like the B.C Labour Market Outlook and the Inspired Restaurants program, we are driving support to develop programs that put people first.”
“This training program will benefit restaurant operators who are experiencing difficulty attracting and keeping employees, operators new to the industry, people who want to manage restaurants and any one who wants a refresher in making their restaurant successful,” adds Ian Tostenson, CEO of the BCRFA.
The BCRFA is immensely grateful to the Canada-British Columbia Labour Market Development Agreement and the Government of BC for the ongoing support and assistance given to this project.
For more information, visit: www.bcrfa.com or contact Ian Tostenson at 604.669.2239
iGen, also known as Generation Z, is a huge group of young employees coming up to ages where they are making an impact on the workforce.
Most demographers define this age group as those born in the mid-1990s to mid-2000s, making them roughly ages 13 to 23. They make up 25 per cent of the population Canada-wide, which makes Gen Z bigger than both boomers and Millennials. In the next few years, that figure will balloon to 33 per cent of the population. In British Columbia, we actually have a statistically smaller group of older iGens and won’t feel the bump of this generation until the youngest of them are of the age to enter our workforce.
Across the country however, this is a huge and diverse generation and the fastest growing group of employees, customers, and voters. Regardless of their numbers in BC, they are the current wave of employees that we are bringing into restaurants as servers, busers, hosts and kitchen team.
Just when you thought you were starting to understand Millenials, this generation is a whole new group. They grew up with cell phones, had an Instagram account before they started high school, and do not remember a time before the Internet.
As a result, Gen Z is already the most influential group of technology trendsetters. They offer an accurate glimpse into the future of communication.
What does that mean for your business? Canadian Restaurant & Foodservice News tells us in a recent article that the first impact is that they don’t only eat regular meals. To meet their needs, operators have to think outside the box: all-day brunch, late evening specials, early bird specials, a new version of the happy hour. Value and price are important – and offering something that fits with a snacking lifestyle.
They are the “Grande, Iced, Sugar-Free, Vanilla Latte With Soy Milk” generation. They order custom and expect customization to a simple request. Their world is multicultural and their food selections are too – expect more global and fusion flavours with local ingredients becoming the norm. BC restaurants are a leader in fusion cuisine already – so this is a great opportunity for us to lead.
More good news – they like to dine out: Gen Z diners already outspend boomers in reported monthly expenditures on food prepared outside the home.
It’s all about the story and that’s where local fits in again. They want to know what’s in that menu item and where the ingredients came from and whether or they’re fresh or organic. They want story and an element of the unknown or unusual. As leaders in local, BC restaurateurs have another fabulous opportunity here to stand out and lead the way.
It’s a new generation but the opportunity for restaurants here is fantastic. Read about about iGen and plan your menu to target these new consumers and workers.
For more information, check out this article in Canadian Restaurant & Foodservice News online: https://www.restobiz.ca/get-ready-gen-z-coming-disrupt-your-business/