Sysco Canada Podcast Wednesdays | Samantha Scholefield, Marketing & Event Management BCRFA

BCRFA Marketing & Event Manager Samantha Scholefield sat down with Sysco Canada to talk about all things plant-based and local. Including how embracing the trend for plant-based and local sourced ingredients doesn’t have to be complicated. For example, start by understanding what items you already have on your menu that are actually locally produced and plant-based.  Once you know those items, start celebrating those items by telling your customers about them.   Having plant-based and local menu options on your menu is also good for business.   It can attract a new demographic consumer who is looking for these types of value statements in the restaurants they like to support.

Listen here for the full episode.